Publication January 21, 2025-Berkley-Historical Fiction-432pp

Book Summary
She was only eleven-and-a-half inches tall, but she would change the world. Barbie is born in this bold new novel by USA Today bestselling author Renée Rosen.
When Ruth Handler walks into the boardroom of the toy company she co-founded and pitches her idea for a doll unlike any other, she knows what she’s setting in motion. It might just take the world a moment to catch up.
In 1956, the only dolls on the market for little girls let them pretend to be mothers. Ruth’s vision for a doll shaped like a grown woman and outfitted in an enviable wardrobe will let them dream they can be anything.
As Ruth assembles her team of creative rebels—head engineer Jack Ryan who hides his deepest secrets behind his genius and designers Charlotte Johnson and Stevie Klein, whose hopes and dreams rest on the success of Barbie’s fashion—she knows they’re working against a ticking clock to get this wild idea off the ground.
In the decades to come—through soaring heights and devastating personal lows, public scandals and private tensions— each of them will have to decide how tightly to hold on to their creation. Because Barbie has never been just a doll—she’s a legacy.
Includes a Readers Guide and Exclusive Vintage Barbie Photos!
Grateful Reader Review by Dorothy Schwab
Rene Rosen’s Let’s Call Her Barbie is an enthralling look at Mattel businesswoman Ruth Handler’s mission to create a doll for young girls that would represent what it meant to be a modern, independent woman in the 1950’s. The novel opens in 1956 as Ruth returns from a vacation fired up to create an American version of a German doll. Ruth and her business partner/husband, Elliot, known as the diplomatic one, are at a Mattel company meeting surrounded by Ivy League engineers. Let the “battle for Barbie” begin!
Rene Rosen has recreated the “World of Barbie” for many who fondly remember the remarkable doll shaped like a woman, her designer clothes collection, and her dreamhouse. Rosen’s real life Raytheon engineer, Jack Ryan and his energy jump off the page as he strives to create while battling “word blindness.” The development of the doll’s design and movement is credited to Ryan’s engineering genius. The trials and tribulations of her engineering, combined with myriad failures in designing molds and finding the right plastics, brings a whole new level of appreciation for the development of Barbie.
Ruth Handler believed the real money for Mattel would be in Barbie’s designer clothes. Designer Charlotte Johnson accepts the challenge of creating clothes on a 1/6 scale including zippers that zip and purses with silk linings that open and close! Rosen’s research includes the intricate patterns and fabric experimentation needed to design the aptly named collections that hit toy store shelves like they were designer runways.
The details of doll engineering, a bold Living Laboratory to interview moms and daughters, and a risky TV commercial aired during the popular Mickey Mouse Club show, combine to unveil the #1 ponytail Barbie in her black & white zebra striped swimsuit! The mother/daughter interviews reveal vastly differing expectations, and the TV commercial reflects the outcome. A perfect example of Rosen’s attention to the ideals to which mothers were clinging.
The ups and downs of the toy business, family dynamics in the background and Ruth’s health struggles take Barbie fans from the 1959 offices of Mattel to Nieman Marcus in Dallas, 1976. Let’s Call Her Barbie. As the company slogan says,
“You Can Tell It’s Mattel, It’s Swell!”

This site tells the overall history of Barbie’s creator Ruth Handler: https://allthatsinteresting.com/ruth-handler




























