Publication April 2023-Berkley-432pp
Book Summary
It’s 1938, and a young woman selling face cream out of a New York City beauty parlor is determined to prove she can have it all. Her name is Estée Lauder, and she’s about to take the world by storm, in this dazzling new novel from the USA Today bestselling author of The Social Graces and Park Avenue Summer.
In New York City, you can disappear into the crowd. At least that’s what Gloria Downing desperately hopes as she tries to reinvent herself after a devastating family scandal. She’s ready for a total life makeover and a friend she can lean on—and into her path walks a young, idealistic woman named Estée. Their chance encounter will change Gloria’s life forever.
Estée dreams of success and becoming a household name like Elizabeth Arden, Helena Rubinstein, and Revlon. Before Gloria knows it, she is swept up in her new friend’s mission and while Estée rolls up her sleeves, Gloria begins to discover her own talents. After landing a job at Saks Fifth Avenue, New York’s finest luxury department store, Gloria finds her voice, which proves instrumental in opening doors for Estée’s insatiable ambitions.
But in a world unaccustomed to women with power, they’ll each have to pay the price that comes with daring to live life on their own terms and refusing to back down.
Grateful Reader Review by Dorothy Schwab : This review was first published in the May 2023 issue of Historical Novels Review magazine.
New York City and its fashionable department store Saks Fifth Avenue is the setting for Fifth Avenue Glamour Girl. A chance encounter at a local beauty parlor turns into a complete makeover for Estée Lauder, Gloria Downing, and the cosmetic industry of the 1930’s and 1940’s. Rosen’s novel is written from fictional friend Gloria’s perspective as she is interviewed for an unauthorized biography of lifelong friend Estée Lauder. Rosen’s unique hook in the prologue is a question of whether Gloria will tell the truth or lie. Because Gloria knows everything.
Readers are familiar with the major names in the early cosmetic industry, Elizabeth Arden, Helena Rubinstein, and Revlon. Estée’s goal is to become a household name. She mixes skin care products in her tiny kitchen and Gloria, due to a family scandal is reinventing herself and looking for a job. Estée’s natural beauty and charisma paired with Gloria’s fashion sense make for a dynamite team and over the decades an explosive relationship develops.
Rosen’s well researched anecdotes highlight how the unlikely friends complement each other’s weaknesses with support and encouragement. Rosen accurately depicts Estée’s brash, tenacious personality which adds humor to unlikely, sometimes awkward situations on the beaches of Florida or the executive offices in NYC. The choices and expectations of women during the depression are perfectly blended with each young woman’s dreams, giving readers insights into how they each become independent and self-sufficient. Gloria goes out of her way to avoid men, and Estée runs toward them, providing readers situations for personal analysis and discussion.
Estée Lauder’s pioneering spirit and ingenuity have certainly had a lasting impact on the cosmetic industry. In Fifth Avenue Glamour Girl Renée Rosen’s themes of friendship, reinvention and family relationships are explored like the layers of a fine perfume.
COMPANION READ:
A Beautiful Rival by Gil Paul – The story of Elizabeth Arden and Helena Rubinstein; household names by the time Estee Lauder was mixing creams in her kitchen! Here’s the Grateful Reader review for readers:
https://gratefulreader.home.blog/2023/09/05/a-beautiful-rival-by-gil-paul/
The Grateful Reader 